Xondie

A very common misconception, particularly among traditional marketing and business people, is that websites needs to be “eye catching” - meaning it should have some visual excitement so that people will visit your site and spend more time there. This idea makes sense for magazines or window displays, where potential customers are being bombarded with visual information and your advertising needs to break through all the noise.

This strategy does not apply to websites. If someone is at your website, you already have their attention. The challenge is in getting visitors to find your site in the first place. Once you have them, your first priority is to give them something of value. Make sure your content is compelling and easy to navigate.

Neither Google nor Yahoo has what could be considered an eye-catching design. Even Apple’s website doesn’t have a particularly exciting design. What these sites do have is useful content and a simple, clean design that helps users easily find what they want.

Your website does need to look competent and professional, so that customers get the impression that you are serious about your business or message. But a good website is about content. Solve this problem first and everything else will follow.

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